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Associate Brand Manager

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Associate Brand Manager

  • Location:

    Makati City

  • Sector:

    Monroe FMCG

  • Job type:


  • Salary:


  • Contact:

    Paulene Cleo Maranan

  • Contact email:

  • Job ref:


  • Published:

    29 days ago

  • Expiry date:


  • Client:

    Monroe Consulting Group

Executive Search Firm Monroe Consulting Group is recruiting for an Associate Brand Manager on behalf of a food solutions FMCG company. The role will report to the Head of Mkgt and will be responsible to handle overall brand marketing planning & execution to achieve brand awareness, volume growth and profit. Role requires onsite work setup at Makati City.

Key Responsibilities:

  • Responsible for supporting the delivery of brand growth by implementing brand strategies and initiatives both online & offline
  • Business planning which includes development of marketing programs aligned with the overall business directions
  • Carries out consumer immersion and other relevant consumer insights exercises.
  • Responsible for monitoring business performance and generating actions to improve brand preference and power
  • End-to-end project management of assigned brand/ product projects from identifying opportunities, to the brief, to campaign planning and execution to post evaluation; ensuring timely roll out
  • Collaborates with Marketing Services and Trade Market on new launches and market opportunities
  • Prepares marketing forecast based on Marketing calendar
  • Works with suppliers and creative agencies for the briefs and execution details together with internal cross-functional teams
  • Other miscellaneous related tasks as assigned


  • Bachelor's degree holder in Sales, Marketing, Business course
  • At least three (3) years of marketing experience in brand/product marketing from FMCG/ food brands
  • Must be knowledgeable/experienced in digital marketing
  • Exposure in new product development and launches is a plus
  • Excellent project management skills: ability to effectively manage multiple projects.
  • Creative and results-oriented
  • Good written and verbal communications skills
  • Strong business mindset and analytical power
  • Proven ability to demonstrate data-driven decision making, and forecasting experience