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Brand Manager

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Brand Manager

  • Location:

    Quezon City

  • Sector:

    Monroe FMCG

  • Job type:


  • Salary:


  • Contact:

    Jeleica Uy

  • Contact email:

  • Job ref:


  • Published:

    18 days ago

  • Expiry date:


  • Client:

    Monroe Consulting Group

Executive recruitment company Monroe Consulting Group Philippines is recruiting on behalf of one of the biggest local manufacturing and distribution companies in the Philippines. Our respected client is seeking a Brand Manager to provide overall brand direction to achieve brand awareness, volume growth and profit through collection and analysis of external and internal data to propose marketing plan and implementation of approved marketing plan and activities by the Principal. This position reports to the Trade Marketing Manager. The job is based in Quezon City, Philippines with a work from home setup as of the moment.


Inventory / Stock Management

  • Prepares monthly ending inventory report together with rolling average for accurate stock planning
  • Submits a recommended order with date of need
  • Coordinates with Import Department on shipping schedules and other shipping developments
  • Recommends necessary action for expiring / expired products in collaboration with Quality Assurance, Sales Department and Bad Orders Section
  • Communicates warehouse guidelines pertaining to storage and stacking as provided by Quality Assurance

Creative Development

  • Conceptualizes POP materials, premium items, and merchandising materials for promotions
  • Coordinates with suppliers regarding POP materials, premium items and merchandising materials requirements
  • Works closely with advertising agency regarding development of creative materials (print ads, recipe brochures, posters, etc.) media selection and scheduling, and advertising research

Trade Promotions Management

  • Issues promo posting to Trade Marketing Group stating promo mechanics, duration, coverage of the promo
  • Prepares job order and sends to Warehousing group for scheduled repacking, printing of item and case barcodes
  • Coordinates with suppliers regarding delivery lead time of promo materials e.g. special promo packaging materials, premium items
  • Summarizes the overall result of the promotion and submits this to Principal

Marketing Strategies

  • Prepares the annual marketing plan (discounts, promos, special events, etc.)
  • Prepares the monthly line-up of marketing activities
  • Analyzes competitor's marketing strategies and proposes counter measures
  • Prepares product planogram and suggests alternative product positioning
  • Conceptualizes marketing programs to increase brand awareness and generate sales

Special Events Management (supporting role to Brand Assistant)

  • Proposes special events like village tours, cooking contests, cooking demos, etc.
  • Coordinates closely with event's organizer regarding logistics, budget, tasks and responsibilities, merchandising, etc.
  • Communicates and coordinates with respective Sales Managers regarding special upcoming events (in coordination with Brand Assistant)
  • Ensures availability of promo related materials e.g. uniforms, premium items, promo announcement boards, recipe leaflets, and stocks for selling (in coordination with Brand Assistant)

Budget Management (supporting role to Brand Assistant)

  • Prepares monthly budget breakdown based on total year's A&P budget by utilizing the project expense tracking system
  • Discusses with suppliers budget and project requirements
  • Analyzes cost to sales of individual accounts trade support programs
  • Approves trade discounts and other trade support activities


  • Prepares annual sales targets for the brand
  • Estimates accruals and marketing budget for the year

Sales Analysis Reports

  • Submits monthly sales reports and analysis to Principal

Product Complaint Assessment

  • Attends to product complaint and devises ways to appease the customer
  • Reports product complaint to Principal for possible remedies
  • Devise methods to minimize product complaints

Internal contacts: Trade Marketing Group, Sales Administration, Marketing Services Group, Costing, Purchasing, Imports, Warehouse, Finance, Billing, Legal

External contacts: Principals, Ad & Media Agency, Suppliers (Food Stylists, Photographers, printers, suppliers of promo items, etc.), Special Events Companies/Agencies

Job qualifications:

  • Graduate of any four-year course, preferably Marketing or Management course
  • 2-3 years of experience in brand marketing from a fast moving consumer goods industry
  • Knowledge of marketing strategy and tactics
  • Knowledge of customer needs assessment and evaluation of customer satisfaction
  • Knowledge of advertising and promotions principles and methods for effective implementation of programs and efficient use of budget
  • Knowledge of project management
  • Ability to communicate effectively both in oral and written forms
  • Ability to manage time and priorities effectively
  • Ability to make logical and well informed decisions
  • Ability to analyze and interpret information in a structured manner
  • Ability to weigh options objectively
  • Skill in operating a computer and software applications (MS Office)