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Brand Manager

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Brand Manager

  • Location:


  • Sector:

    Monroe Manufacturing & Industrial 4.0

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  • Published:

    25 days ago

  • Expiry date:


  • Client:

    Monroe Consulting Group

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of the pioneer enterprises in Vietnam's Childcare goods manufacturing sector. Our client is seeking a Brand Manager.

Job Responsibilities:

  • Develop and execute annual brand plans, including product line extensions, promotional campaigns, and marketing initiatives in accordance with company goals and objectives.
  • Conduct market research and analysis, constantly evaluating market trends, consumer insights and competitive activities to provide ongoing recommendations for brand positioning and business strategy.
  • Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability.
  • Collaborate with cross-functional teams to ensure consistency of brand image across all channels, including packaging, advertising, digital marketing, social media, public relations, and sales collateral.
  • Lead new product development initiatives, collaborating with R&D and supply chain teams to identify new opportunities that will drive brand growth.
  • Manage agency partners related to advertising creative and media planning to ensure successful execution of marketing plans.
  • Collaborate with sales teams to develop and implement effective trade promotions and sales programs.
  • Monitor key performance indicators and metrics, tracking brand performance and competitive activity to provide recommendations for business strategy.

Job Requirements:

  • Bachelor's degree in Marketing, Business Administration or relevant field.
  • Minimum of 3 years of experience in brand management, preferably in the personal care or consumer packaged goods (CPG) industry.
  • Experience in developing and executing marketing plans with measurable business results.
  • Strong analytical skills, with the ability to analyze business and market data to identify trends, opportunities, and threats.
  • Fluency in spoken and written English
  • Excellent verbal and written communication skills, with demonstrated experience in collaborating with cross-functional teams.
  • Strong project management, prioritization, and organizational skills, with the ability to manage multiple projects at once.
  • Passionate, self-driven, and strategic thinker who is comfortable working in a fast-paced environment.