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Brand Manager (Beverages)

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Brand Manager (Beverages)

  • Location:


  • Sector:

    Monroe FMCG

  • Job type:


  • Salary:


  • Contact:

    Tiffany Yuri Adriani

  • Contact email:

  • Job ref:


  • Published:

    about 1 month ago

  • Expiry date:


  • Client:

    Monroe Consulting Group

Executive recruitment consultant Monroe Consulting Group Indonesia is recruiting on behalf of a Leading Multinational Beverages Company. Our client is seeking for Brand Manager position. This job will be based in Jakarta, Indonesia.

Key responsibilities:

  • Development activation of brand plan for brand portfolio.
  • Strong coordination and liase with field representatives to maximize the outcome of the activations and their successful implementation including progress monitoring and feedback.
  • Provide inputs to Strategic Planning process.
  • Lead coordinate for visibility & branding - both permanent and events.
  • Ensure brand strategy and activations are in full compliance and in line with brand owner's direction and global vision & Strategy including brand guidelines, etc.
  • Monthly & Weekly reporting (brand sales, activities, competition, branding update, etc.).
  • Provide guidance to field representative team in implementing proper merchandising techniques regarding POS materials, display, etc. and promotional activities.
  • Identify the right pricing policy for each brand/product - to be in line with brand pricing guidelines index.
  • Market intelligence and analysis on competitors' activities, pricing, product potential, market potential, market research/observation, etc.
  • Liase and coordinate with sales/field representatives for any matter of marketing aspect in outlet (promotional) contracts.
  • Identify incremental volume and growth potential opportunities to be addressed with new product development and manage launch and roll-out plans.
  • Development and implementation of Consumer Segmentation by brand/volume/image and focus resources on the right segmentation strategy.
  • Ensure full compliance with PR Indonesia operation and Group code of business conduct policy.
  • Other project(s) assigned by management.

Job Requirements :

  • Possess a Bachelor in Marketing/Business or its equivalent.
  • Minimum 4-5 years related working experience, preferably from overseas/major FMCG.
  • Graduate from reputable university with minimum 3.0 GPA or its equivalent.
  • Well organized; able to manage multiple tasks and prioritize accordingly.
  • Ability to work independently and as team-member; and self starter.
  • High creativity and result oriented.
  • Highly motivated, proactive.
  • Excellent comprehension and analytical skills.
  • Excellent interpersonal skills and ability to work under pressure.
  • Computer literate (especially windows application software) and ability to learn new program if necessary.
  • Strong in digital media
  • Willing to do regular market visit.
  • Competency in spoken and written English is a must.