Brand Manager
London (Hybrid)
Circa £55k
This well known coffee brand is looking for an FMCG Brand Manager with solid brand building experience working for multinational companies.
As a strategic thinker, you'll be able to manage upwards whilst working in a cross functional environment.
You'll be supporting the marketing manager to help define the future strategy of one of their key drinks category, including activating aspects of the business including a brand and communications strategy. This role a critical driver of the category marketing function, and also holds a major responsibility in managing, building and influencing the relationship with their key licensing partner.
As a strategic thinker, you'll be able to manage upwards whilst working in a cross functional environment.
The role includes:
- Develop tactics to activate the brand drinks strategy and plans for Europe and Middle East
- Support development of the annual brand plans and create compelling internal selling stories and analysis for plans
- Support in developing best in class creative & communications plan that delivers into the brands unique tone of voice
- Develop deep understanding of consumers, customers, and categories in EMEA
- Execute consumer research and deliver actionable insights
Skill and Experience:
- A networking expert who thrives on building strong relationships and working collaboratively
- Work autonomously within an entrepreneurial environment and has strong influencing skills
- Builds trust and ability to engage, influence and collaborate across countries and cultures
- Is passionate about championing the consumer / shopper and building / nurturing the brand
- A strategic thinker and flexible and agile
- Brilliant communicator both orally and in writing
- Entrepreneurial, results driven and creative
- Strong project management skills - planning and prioritisation
- Excellent cross functional experience
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