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Chief Marketing Officer

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Chief Marketing Officer

  • Location:

    Kuala Lumpur

  • Sector:

    Monroe Information Technology

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Bon Jovi Chia

  • Contact email:

    bonjovi.chia@monroeconsulting.com.my

  • Job ref:

    BBBH366063_1642248782

  • Published:

    4 months ago

  • Expiry date:

    2022-02-21

  • Client:

    Monroe Consulting Group

Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a Decentralized autonomous organisation (DAO) that provides value for investors and gamers in the emerging blockchain metaverse (Social + Gaming + Non-Fungible Tokens).

The winning candidate must be highly experienced in Twitter, Discord and telegram market. Furthermore, they will be managing corporate marketing, social marketing and ability to sell the business is the focus. The candidate should ideally have crypto understanding as it is nice to have.

Job Description

  • Build and grow an organic marketing strategy approach across creative to help grow the company's market presence.
  • Build community trust, increase engagement of community and be well verse in community ecosystems like:
    • Discord
    • Telegram
    • Twitter
  • Lead Content & Communications planning, execution, and metrics reporting, inclusive of content creation and curation, PR, influencer marketing, social media coordination, and partnership co-marketing
  • Develop proactive short and long-form content, communications, and PR strategies and initiatives, and coordinate execution with internal team and external partners
  • Work with CEO to articulate key messaging for audiences
  • Lead the Community Outreach and Social Media associates to drive the Content and Communications calendar for internal (blog, website, community), and external channels and submissions, including white papers, reports, articles, scripts, byline/contributed content, speaking opportunities, and awards
  • Plan and produce thought leadership, press, and partner engagement events
  • Partner with Community Managers to align content, PR, and social media efforts
  • Track and report content and communications program results and metrics
  • Direct the Market Research in accordance with the latest trends in the market
  • Work closely with other departments, compliance and legal
  • Develop a marketing plan but also oversee its day-to-day implementation
  • Be aware of the short-term tactical activities across the team
  • Ensure that marketing operations, branding, communications are unified and reflect the business tone of voice
  • Create a solid network of strategic partnerships

Job Qualification

  • Experience as chief marketing officer or similar role; in a fast-growing start-up
  • Previous experience in a fintech, cryptocurrency or blockchain related tech
  • Proven success building a global team and setting the overall marketing strategy
  • Have a deep understanding of online marketing & ecommerce
  • Understanding of market research and data analysis methods
  • Creative with analytical capabilities
  • Outstanding communication and interpersonal abilities