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Content Strategy Executive

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Content Strategy Executive

  • Location:

    Kuala Lumpur

  • Sector:

    Monroe Information Technology

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Cheah Chin Keat

  • Contact email:

    kencheah@monroeconsulting.com.my

  • Job ref:

    BBBH366829_1642386168

  • Published:

    4 months ago

  • Expiry date:

    2022-02-27

Executive recruitment specialist Monroe Consulting Group's Technology Division Malaysia is recruiting on behalf of our client, a decentralized autonomous organization (DAO) that provides value for investors and gamers in the emerging blockchain metaverse (Social + Gaming + Non-Fungible Tokens). They are currently looking for an experience Content Strategy Executive to be based at their office in Kuala Lumpur.

Responsibilities:

  • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
  • Analysing content marketing data to identify trends and anticipate consumer needs within the gaming industry
  • Performing content audits to assess how well existing content is performing.
  • Performing content gap analyses to determine what type of content is missing and what is needed.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.
  • Developing a solid understanding of the target audience through online and traditional market research
Job Requirement:
  • Bachelor's degree in marketing, communications, advertising, journalism, or related field.
  • Proven content strategy and project management experience.
  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
  • Experience within gaming and e-sports would an added advantage.
  • Strong content presentation skills.
  • Outstanding organizational and time management skills.
  • Excellent analytical skills.
  • Exceptional marketing and collaborative skills.
  • Effective communication skills