Executive recruitment specialist Monroe Consulting Group's Technology Division Malaysia is recruiting on behalf of our client, a decentralized autonomous organization (DAO) that provides value for investors and gamers in the emerging blockchain metaverse (Social + Gaming + Non-Fungible Tokens). They are currently looking for an experience Content Strategy Executive to be based at their office in Kuala Lumpur.
- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Analysing content marketing data to identify trends and anticipate consumer needs within the gaming industry
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing a solid understanding of the target audience through online and traditional market research
- Bachelor's degree in marketing, communications, advertising, journalism, or related field.
- Proven content strategy and project management experience.
- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- Experience within gaming and e-sports would an added advantage.
- Strong content presentation skills.
- Outstanding organizational and time management skills.
- Excellent analytical skills.
- Exceptional marketing and collaborative skills.
- Effective communication skills