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CRM & Digital Marketing Manager (Jewellery), Bangkok, Thailand

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CRM & Digital Marketing Manager (Jewellery), Bangkok, Thailand

  • Location:


  • Sector:

    Monroe Professional Services

  • Job type:


  • Salary:

    THB100000 - THB150000 per month

  • Contact:

    Mild - Darawan

  • Contact email:

  • Job ref:


  • Published:

    about 1 month ago

  • Expiry date:


Executive recruitment company Monroe Consulting is recruiting on behalf of a leading diamond retailer in Thailand. The company has beenproviding product design, retail atmosphere design, diamond's quality and product innovation.

The position will be responsible for leading diamond retailing in Thailand and supporting on CRM, Data analysis and Digital marketing.

Job Responsibilities

  • Provide CRM and Digital Marketing strategies, plans and Implementation to drive optimal business for retaining customers.
  • Improve customer data quality and data management process to ensure readiness utilize to support CRM and Digital Marketing campaign.
  • Developing a strategy and work plan for the member club card focusing on redemption items and privileges.
  • Collaborate with related functions to define the customer segmentation matrix to identify customer loyalty index and increase service retention.
  • Keep monitoring CRM and Digital Marketing program performance and deep analysis of customer response to customer offer enables more optimized customer approach and higher customer response.
  • Provide support on any database system customization to any work related to after sales service.

Job Requirements

  • Bachelor or higher degree in Marketing, Economics , Business Administration, MIS, or related fields.
  • Having an experience in CRM Marketing, CRM-digital, retail or fashion retail business will be highly considered.
  • Significant experience in the area of marketing planning, data analytics, or CRM, with proven record on the intensive use of data.
  • Excellent command of English both written and spoken.