Customer Marketing Manager
Looking after a number of key markets for the business, you will take responsibility for planning and execution of channel/customer growth drivers.
Working for a leading alcohol business across a number of key brands you will create an efficient process that ensures local tools are delivered on time and aligned to Global and Local Commercial strategies.
Understanding of local market, shopper, consumer, and customer insights to input into local customer marketing planning and feed into regional and global
Experience in developing aligned activity calendars (including assets, brand events and activations) across all physical and digital channels.
Omnichannel integration for each brand leveraging available support from Global Marketing
Development of flexible and practical suite of tools (e.g. channel activation, customer engagement selling, shopper marketing framework)
Ability to plan resource and A&P to target key market opportunities in key channels
Strong relationship builder at a local level to support distributor teams to deliver best practice customer marketing solutions.
Experience leading in-market activity plans, ensuring excellent portfolio execution with local distribution partners across all channels (e.g. merchandising, consumer brand activations, etc.) to drive brand performance
Monitor and report on performance of channel/customer growth driver execution in markets, continuously incorporating learning's from campaign effectiveness