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Digital Marketing Specialist

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Digital Marketing Specialist

  • Location:

    Quezon City

  • Sector:

    Monroe Hospital & Healthcare

  • Job type:


  • Salary:

    PHP28000.00 - PHP30000.00 per month

  • Contact:

    Cherry Anne Santos

  • Contact email:

  • Job ref:


  • Published:

    9 months ago

  • Expiry date:


  • Client:

    Monroe Consulting Group

Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a healthcare company providing blood banking services. Our respected client is seeking a Digital Marketing Specialist who will be responsible for developing, implementing and managing the overall media planning strategy of the company. He/she will focus on the 'strategy' element, media planning, and directing digital campaigns and assessing its success:. The job is based in Quezon City, Philippines.

Job responsibilities:

* Planning, creation and execution of an integrated and cost-effective digital marketing strategies across various digital media and platforms
* Analysis of campaign metrics, preparation of performance reports, and provision of recommendations.
* Monitoring of market trends and identifying new digital opportunities
* Staying up-to-date with latest technology and best digital practices
* Coordination with regional digital team in terms of development and execution of digital assets
* Coordination with agencies and vendors for paid media
* Coordination and alignment with Digital Marketing Supervisor for content, creatives and artwork development of all digital marketing campaigns and ads/materials
* Strategy and media planning, design, implementation, optimization, measurement and reporting of the company's digital marketing campaigns and projects
* Integration of all digital assets to increase brand awareness and preference, generate marketing qualified leads and increase client acquisition
* Collaboration on marketing campaigns, initiation of digital activation projects, and measurement of the efficiency and effectiveness of digital channels.

Job requirements:

* Bachelor's degree in marketing, digital marketing, advertising, communications, or related field.
* At least 2 years relevant business experience in a digital marketing or advertising agency environment.
* Proven work experience as a Digital Marketing Strategist
* Experience in planning, developing and managing the overall digital marketing strategy in various digital platforms
* Hands-on experience with digital marketing tools and practices
* Experience with campaign management and web analytics/ad serving technology, including Google Analytics
* Exposure to consumer healthcare setting is an advantage
* Experience in market research
* Experience in planning, organizing, implementing, optimizing, and analyzing Meta campaigns (Facebook and Instagram), Google campaigns (SEO, SEM, GDN, GDA, and Youtube), mobile marketing campaigns, and email marketing campaigns