Executive search firm Monroe Consulting Group is recruiting on behalf of a national distributions company. We are seeking for a General Trade Manager who will be responsible for managing and growing the sales volume, revenue, and market share within the general trade and tertiary accounts. Work schedule is M-F 8:30 to 5:30pm and office is based in Taguig.
Tasks and Responsibilities:
- Develop and execute effective sales strategies, business plans, and promotional activities to achieve sales targets and objectives.
- Build and maintain strong relationships with key general trade and tertiary accounts, including supermarkets, convenience stores, and independent retailers.
- Identify and pursue new business opportunities, expand distribution channels, and secure new accounts within the assigned territory.
- Develop sales plans and forecasts in collaboration with the Sales Manager, analysing market trends, competitor activities, and customer demands.
- Conduct regular market analysis, monitor competitor activities, and identify market trends and consumer insights to stay ahead of the competition.
- Establish and maintain strong rapport with customers, ensuring excellent customer service and satisfaction levels.
- Track and analyse sales performance metrics, including sales volume, revenue, market share, and profitability, and take appropriate actions to achieve targets.
- Collaborate with the trade marketing team to develop and implement effective trade promotions, merchandising plans, and marketing campaigns.
- Coordinate and collaborate with internal teams, including marketing, logistics, and finance, to ensure smooth operations and maximize customer satisfaction.
- Prepare regular sales reports, market updates, and performance analysis, and present them to the Sales Manager and senior management.
- Bachelor's degree in business administration, Marketing, or a related field. Additional certifications or courses in sales and marketing would be advantageous.
- Proven experience (5 years) as an Account Manager or Sales Representative in the FMCG industry, specifically focusing on the general trade and tertiary accounts in Luzon.
- Strong knowledge of the FMCG market in Luzon, including understanding consumer preferences, competitor landscape, and trade channels.
- Excellent sales and negotiation skills, with a track record of achieving sales targets and building strong customer relationships.
- Ability to analyse market trends, identify business opportunities, and develop effective sales strategies.
- Strong communication and interpersonal skills, with the ability to interact confidently with customers, stakeholders, and cross-functional teams.
- Results-oriented mindset, with the ability to work independently and effectively manage time and priorities.
- Proficient in using sales and CRM software, as well as Microsoft Office applications (Word, Excel, PowerPoint).
- Valid driver's license and willingness to travel within the assigned territory.