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General Trade Manager (GMA)

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General Trade Manager (GMA)

  • Location:

    City of Taguig

  • Sector:

    Monroe FMCG

  • Job type:


  • Salary:


  • Contact:

    Jeimyleen Angeli Cas

  • Contact email:

  • Job ref:


  • Published:

    9 days ago

  • Expiry date:


  • Client:

    Monroe Consulting Group

Executive search firm Monroe Consulting Group is recruiting on behalf of a national distributions company. We are seeking for a General Trade Manager who will be responsible for managing and growing the sales volume, revenue, and market share within the general trade and tertiary accounts. Work schedule is M-F 8:30 to 5:30pm and office is based in Taguig.

Tasks and Responsibilities:

  • Develop and execute effective sales strategies, business plans, and promotional activities to achieve sales targets and objectives.
  • Build and maintain strong relationships with key general trade and tertiary accounts, including supermarkets, convenience stores, and independent retailers.
  • Identify and pursue new business opportunities, expand distribution channels, and secure new accounts within the assigned territory.
  • Develop sales plans and forecasts in collaboration with the Sales Manager, analysing market trends, competitor activities, and customer demands.
  • Conduct regular market analysis, monitor competitor activities, and identify market trends and consumer insights to stay ahead of the competition.
  • Establish and maintain strong rapport with customers, ensuring excellent customer service and satisfaction levels.
  • Track and analyse sales performance metrics, including sales volume, revenue, market share, and profitability, and take appropriate actions to achieve targets.
  • Collaborate with the trade marketing team to develop and implement effective trade promotions, merchandising plans, and marketing campaigns.
  • Coordinate and collaborate with internal teams, including marketing, logistics, and finance, to ensure smooth operations and maximize customer satisfaction.
  • Prepare regular sales reports, market updates, and performance analysis, and present them to the Sales Manager and senior management.

Job Requirements:

  • Bachelor's degree in business administration, Marketing, or a related field. Additional certifications or courses in sales and marketing would be advantageous.
  • Proven experience (5 years) as an Account Manager or Sales Representative in the FMCG industry, specifically focusing on the general trade and tertiary accounts in Luzon.
  • Strong knowledge of the FMCG market in Luzon, including understanding consumer preferences, competitor landscape, and trade channels.
  • Excellent sales and negotiation skills, with a track record of achieving sales targets and building strong customer relationships.
  • Ability to analyse market trends, identify business opportunities, and develop effective sales strategies.
  • Strong communication and interpersonal skills, with the ability to interact confidently with customers, stakeholders, and cross-functional teams.
  • Results-oriented mindset, with the ability to work independently and effectively manage time and priorities.
  • Proficient in using sales and CRM software, as well as Microsoft Office applications (Word, Excel, PowerPoint).
  • Valid driver's license and willingness to travel within the assigned territory.