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Head of Growth (SEO & App Store Optimization)

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Head of Growth (SEO & App Store Optimization)

  • Location:

    Makati City

  • Sector:

    Monroe Property & Real Estate

  • Job type:

    Permanent

  • Salary:

    PHP150000 - PHP180000 per month

  • Contact:

    Patricia Y. Gundran

  • Contact email:

    patricia.gundran@monroeconsulting.com.ph

  • Job ref:

    BBBH222651_1637299888

  • Published:

    10 days ago

  • Expiry date:

    2021-12-19

  • Startdate:

    ASAP

  • Client:

    Monroe Consulting Group


Executive recruitment company Monroe Consulting Group Philippines is recruiting on behalf of a fastest growing online property portal in emerging markets. They offer an ideal platform to connect sellers, buyers, and tenants to easily buy, rent and sell homes, land, and commercial properties. Our respected client is looking for the Head of Growth who will take the company's growth to the next level through his/her expertise in Search Engine and App Store Optimization. The job is based in Makati City, Philippines but our client currently offers a WFH setup until further notice.

Job Summary:

The Head of Growth will be responsible for leading, nurturing and growing the unpaid traffic acquisition for the business through strong SEO, increase in app installs/usage, improved Email/Alerts/Push notifications/other communication campaigns. Furthermore, leading a team of specialists to achieve the assigned goals and KPIs, as well as fostering cross-department/function collaboration.

Key job responsibilities include:

  • Responsible in increasing the App's user acquisition by increasing the number of installs and improving the app rankings through app store optimization
  • Understanding and studying the user funnel journey and working with cross-functional teams to shift the users from Web to App
  • Ensuring the continuous increase of the SEO rankings & visibility in the respectful markets by understanding what and when to optimize
  • Responsible for optimizing the Technical SEO performance of the websites in very close coordination with developers. This will require a deep understanding of all the technical SEO topics including - Indexation, Canonicalization, XML sitemaps, SEO JS, impact on technologies like Ajax, etc. on SEO, internal-linking automations, log files analysis, website full crawls, etc.
  • Maximize customer life-time value through communication across channels (on-site, CRM, etc.) and workout and test respective product improvements
  • Leading a team of SEO specialist and responsible for identifying areas of organic growth, motivating, and encouraging the team and ensuring proper execution to meet the defined KPIs
  • To create culture of learning and developing the team skills' further
  • To work with a lot of different teams including Paid Marketing, Business Intelligence and Engineering to drive a holistic SEO roadmap and ensuring smooth execution
  • Responsible for communicating and creating actionable dashboards that show all aspects of the performance (SEO technical performance, On-page/Off page performance, App performance) and communicate this with the respective stakeholders
  • Responsible for driving regular advanced-level analysis with the SEO team (potential areas where we can further improve 5x more)

Key job requirements include:

  • At least 5 years of experience in similar relevant role (SEO Lead/Head of SEO/Marketing Lead
  • Advanced level of understanding and experience in the technical SEO area (HTML, JS, CSS, XML, Ajax, Server-side/Client-side Rendering, etc.)
  • Python and SQL is a big plus
  • Data-driven person that loves to conduct regular in-depth analysis to unveil further areas of improvement
  • Advance use & understanding of relevant tools like any/all following (GA/GSC, Screaming frog, On crawl/deep crawl/botify, Moz, SEMrush, ahrefs, Firebase)
  • Experience leading teams before, at least 4-5 members
  • Very good communication skills (both verbal and written), able to create an easy-to-follow/clear action-items from a complex analysis
  • Proven track record of successful unpaid traffic-acquisition strategies and campaigns from previous jobs
  • Bachelor's Degree preferably in Business, Computer Science, Mathematics, Statistics, or related field
  • Has more than 15 Years of experience in project management and/or program management, minimum of three full cycle implementation
  • With background working in the field of Business Analytics, Business Intelligence, and/or Software Development
  • Prior experience working in a consulting company
  • Has experience in the implementation and integration of multiple solutions for varying use cases and industries
  • Implementation experience of business analytics projects
  • Excellent interpersonal skills, be strong and effective communicators who can persuade and influence others and possess the ability to interact with all levels of an organization
  • Experience handling multiple projects and managing a team of 5 - 10 people. Demonstrated people management skills required
  • Highly motivated, self-starter. Should have good interpersonal and communication skills
  • Open to continuous feedback and collaboration. Driven with an urgency to deliver
  • Working experience on the following technologies: SAS, Microsoft, AWS, Cloudera, Google
  • Must have a certification in project/program management