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Head of Marketing

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Head of Marketing

  • Location:

    Ho Chi Minh City

  • Sector:

    Monroe Pharmaceuticals

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Tee

  • Contact email:

    thi.dinh@monroeconsulting.vn

  • Job ref:

    BBBH419772_1683625201

  • Published:

    26 days ago

  • Expiry date:

    2023-08-07

  • Client:

    Monroe Consulting Group

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of a global pharmaceutical company seeking an experienced Head of Marketing to lead the development and execution of marketing strategies for our business in Vietnam.


Job Responsibilities:

  • Develop and execute marketing strategies that drive growth and market share for company's product lines.
  • Lead market research efforts to understand customer needs and competitive landscape.
  • Develop and implement product launch plans, including positioning, messaging, and promotional tactics.
  • Develop and execute marketing campaigns across multiple channels, including digital, social, print, and events.
  • Collaborate with cross-functional teams, including sales, medical affairs, market access, and global marketing, to ensure alignment and execution of marketing strategies.
  • Work with key opinion leaders and other external stakeholders to drive advocacy and thought leadership in the oncology and ETC space.
  • Monitor and analyze marketing metrics to evaluate the effectiveness of marketing strategies and tactics and make recommendations for improvement.
  • Manage marketing budget and ensure all activities are executed within budget and timeline.

Job Requirements:

  • Bachelor's degree in marketing, business administration, or a related field. Advanced degree preferred.
  • 10+ years of pharmaceutical marketing experience, with a focus on ETC products.
  • Experience developing and executing marketing strategies, including product launches and multi-channel campaigns.
  • Strong understanding of the oncology and ETC market, including customer needs, competitive landscape, and market trends.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
  • Ability to work in a fast-paced environment and adapt to change quickly.
  • Experience working with key opinion leaders and other external stakeholders preferred.