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Head of Product Marketing

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Head of Product Marketing

  • Location:

    England

  • Sector:

    B&H FMCG

  • Job type:

    Permanent

  • Salary:

    £70000 - £80000.00 per annum

  • Contact:

    Clare Finkemeyer

  • Contact email:

    clare@ballandhoolahan.co.uk

  • Job ref:

    BBBH173090_1621425252

  • Published:

    about 1 month ago

  • Expiry date:

    2021-06-18

Head of Product Marketing

Newly created role for global leader in Nutrition/ healthy eating.

This is fabulous new role to ensure the future growth and success in additional categories in this disruptive and fast paced brand.

Reporting to the Marketing Director and managing a couple of Brand Managers you will have proven success in building string relationships and managing up, down and sideways!

You will be responsible for managing both the creation of brand and product strategy, including launch plans for the exciting new product pipeline as well as continuing to grow the existing portfolio.

With a presence in the major mults, P&C and Impulse, the majority is retailed via e-commerce - so a background in brands with online retail is a must.

They are looking for an expert in the full marketing mix, ideally from smaller, scale up type FMCG businesses, with a passion for developing and delivering engaging creative comms and campaigns.

Sound like you?

Development and execution of brand and product strategy
Development of engaging targeted comms campaigns
Strategic thinker - setting longer term brand plans
Commercial accountability- proven success in smaller brand/ business growth
Strong digital and exposure to E-commerce
Experience across the full marketing mix including online and offline, product improvements, and packaging
Passionate about brands and marketing - full of ideas to drive growth