Executive search firm Monroe Consulting Group is recruiting on behalf of a global leader in construction industry. Our reputable client is currently searching for Market Research Analyst who is amenable to work onsite under a morning schedule. The office is located in Makati City.
Key responsibilities include:
- Collect data on customers, competitors, industry, market location and situation, consolidate information into actionable items, reports, and presentations
- Identify Market and Sales trends, provide analysis and make recommendations for improvement of products and services
- Understand business objectives and design surveys to discover prospective customers' preferences
- Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
- Compile and analyze statistical data using modern and traditional methods to collect it. Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
- Perform valid and reliable market research SWOT analysis
- Identifies potential new products or markets through research.
- Forecasts and tracks industry marketing and sales trends based on collected data
- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation
- Summarizes and analyzes data; makes recommendations related to research findings.
- Reports findings, complete with graphs illustrating data and written text explaining complex findings.
- Evaluate program methodology and key data to ensure that data are accurate and complete
- Remain fully informed on market trends, other parties research and implement best practices.
Data Gathering
- Determine potential markets, product demand, and pricing of the projects.
- Identify opportunities for work optimization and lead process improvements and automation in report and dashboard development and implementation using statistical tools.
- Gather data on consumer demographics, preferences, needs, and buying habits using various methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.
- Acquire data from primary or secondary data sources and maintain databases/data systems.
- Conduct data queries, text mining, and consolidation of testing, manufacturing, and post-sales data for issue analysis
- Assist Business Development for data gathering to help classify our market in line with reporting to management.
- Ensure that all data is accurate and properly organized.
Data Analysis
- Analyze, and interpret trends or patterns in complex data sets.
- Sorting frequencies by age, gender or other measurements; calculate means and standard deviations; or measure correlations between sets of data.
- Provide competitive analysis on various companies and competitors related to existing projects.
- Performs complex data analysis in support of business unit requests. Responsible for identification of baselines and process measures, management of report distribution, and recommendations based on identified best practice.
- Develop data visualizations to support data exploration using modern data visualization techniques
- Manage timely and accurate delivery of new trends and marketplace reports
- Establish and implement standards and strategies for efficient data management and data quality review processes.
Data Evaluation and Recommendation
- Evaluate data using statistical techniques and software.
- Document and make transparent to data methodology and requirements of projects delivered.
- Communicate analysis findings, summarize results and provide recommendations to varying levels of the organization.
- Create presentations and reports based on recommendations and findings.
Key requirements include:
- Bachelor's degree in Statistics, Marketing, Finance, Mathematics, or related field.
- Experience from a research company is a plus
- Proven Market Research Analysis experience with statistical data analysis and interview
- Search engines. web analytics and business research tools acumen
