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Marketing and Audience Engagement Director - Domestic

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Marketing and Audience Engagement Director - Domestic

  • Location:

    City of Taguig

  • Sector:

    Monroe Consumer

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Liana Marie Samia

  • Contact email:

    liana.samia@monroeconsulting.com.ph

  • Job ref:

    BBBH225704_1663053793

  • Published:

    about 1 year ago

  • Expiry date:

    2022-11-12

  • Client:

    Monroe Consulting Group

Executive search firm Monroe Consulting Group is recruiting on behalf of the country's award-winning digital platform company. Our respective client is looking for a Media Engagement Director who will deliver strategic plans to build engaging audiences and develop comprehensive marketing strategies. This role will be reporting to the Managing Director, with Hybrid work set-up and is located in BGC.

Tasks and Responsibilities:

  • Identify key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and consumer trends
  • Translate results into actionable insights for the team
  • Formulate attractive marketing campaigns to drive streaming engagement for artists and their releases, with a focus on YouTube, Apple Music and Spotify
  • Detect short-term and long-term scheduling, budget and resource needs
  • Create and manage the annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
  • Collaborate on organic social media management and growth by with artists and managers
  • Work with the business teams and lead the review of pipeline releases and artist reviews
  • Bring tactical and innovative campaigns with a focus on building and continually engaging audiences
  • Build thorough marketing strategies for delivering meaningful commercial and promotional strategies for artist campaigns across streaming, mobile, gaming, social media, cross platform and other digital and emerging platforms
  • Lead the improvement of marketing plans
  • Work closely with direct report, artists/managers, clients, creative teams to create an effective and efficient marketing strategy focused on growing audiences
  • Reliably identify partners and opportunities for our artists' market share and managing consistent growth

Job Requirements:

  • Bachelor's degree in communications, marketing, advertising or any related course
  • At least 8 years work experience in creative music industry
  • Strong communication skills (both verbal and written)
  • Successful track record in senior marketing roles and creating marketing campaigns
  • Excellent leadership, communication, and decision-making skills
  • Highly motivated, enthusiastic and with strong personality
  • Distinctive communication and presentation skills, strong analytical and conceptual skills
  • Flexible and resourceful in challenging and changing situations
  • Proven ability to plan and manage budgets
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