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Marketing Director

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Marketing Director

  • Location:

    England

  • Sector:

    B&H FMCG

  • Job type:

    Permanent

  • Salary:

    £85000 - £95000.00 per annum

  • Contact:

    Clare Finkemeyer

  • Contact email:

    clare@ballandhoolahan.co.uk

  • Job ref:

    BBBH186972_1625818819

  • Published:

    21 days ago

  • Expiry date:

    2021-08-08

Marketing Director - Europe

Remote and 30% Travel

Newly created regional role in fast growing games business- looking for a senior marketing leader with an FMCG background.


Our client is a world leader in their category and are looking to ramp up marketing and brand initiates and implement a new regional layer in the business to
further align local marketing initiatives to maximise brand potential and drive business growth.

Looking after 5 core market clusters key responsibilities will be:

European growth strategy- Help lead the annual strategic planning and commercial planning for the retail brands in Europe, working very closely across local markets and other functions

Global collaboration- Develop and implement optimised marketing initiatives, leverage best in class frameworks and model, tailor GTM plans tailored to specific consumer segment/ geographic market

Marketing Planning and Activation- A deep understanding of consumer markets to coordinate annual brand plans, Trade and DTC

Digital transformation- as the business continues to shift from more traditional retail to increased online - set plans to maximise the digital opportunities to maximise awareness and sales

About you:

Classic FMCG background ideally in big blue chip as well as some experience in smaller more entrepreneurial business

Ideally have worked in a business which has implemented a similar structural change- e.g. adding a regional layer to an existing global/ local set up

Commercial accountability- budgeting, P&L Management, pricing strategies

Strong digital and e-commerce - experience driving SEO, SEM, Display, Email, Web Video, Social, Ecommerce

A great coach and leader able to negotiate, influence and challenge as well as provide support and guidance in a time of structural change

Fun, dependable, no big egos.