Food and Drink - Leisure Retailer
To £45k + car - Based West Midlands/Hybrid working
Our client has a portfolio of well known brands and is looking for an experienced Hospitality/Leisure or FMCG trained marketer to join their team in an exciting phase of the brand's development.
The role of the Marketing manager is to drive profitable sales growth and grow market share within the sector through
opportunity identification and delivery of marketing project streams aligned to the brand proposition, vision, and financial targets.
You'll be accountable to scope, design, deliver and evaluate short and medium-term marketing plans with the goal of creating and delivering a compelling & distinct experience for the guest while generating incremental sales through driving customer acquisition, frequency and increased spend.
You will play an active role within the division working alongside the operations team to ensure brilliant execution of the offer as well as working closely & building effective relationships with key agency partners. You will also work alongside the Brand.
Development team to drive the longer-term innovation for the brand.
Strong marketing knowledge and experience ideally gained within a B2C environment.
A genuine passion for the guest experience within the hospitality industry
Natural adopter of the company values, illustrating personality traits such as a willingness to learn and celebrate, showing we care, taking ownership and embracing the freedom to succeed.
People first mentality - Working with the wider marketing team to inspire, influence and engage stakeholders in marketing activity.
Numerate and analytical - comfortable with financial and research data with the ability to see trends and growth opportunities.
Integrated Working - Collaborates effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
Communication and Influencing - able to motivate, persuade and bring people with them through good listening skills, ability to argue a point of view and persuade to a point of gaining both intellectual and emotional commitment
Planning & Monitoring - Creates accurate plans and monitors these highlighting any areas of concern.
Prioritises work in a clear and methodical manner.
Flexibility - Calmness to change priority and direction when required within a fluid competitive marketplace
and challenging economic environment.