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Marketing Manager

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Marketing Manager

  • Location:

    Batangas

  • Sector:

    Monroe Industrial

  • Job type:

    Permanent

  • Salary:

    PHP50000 - PHP100000 per month + Negotiable

  • Contact:

    Mike Emerson Ramos

  • Contact email:

    mike.ramos@monroeconsulting.com.ph

  • Job ref:

    BBBH410039_1671154850

  • Published:

    about 1 month ago

  • Expiry date:

    2023-02-14

  • Client:

    Monroe Consulting Group

Executive recruitment firm Monroe Consulting Group Philippines is recruiting on behalf of a multinational chemicals company dealing mainly in decorative paints and performance coatings and the world's leading provider of marine coatings to shipowners and management companies. This job is on a flexible work arrangement with office based in Sto. Tomas, Batangas.

Job Summary:
The Marketing Manager will lead and manage the marketing function by initiating, planning, implementing, and evaluating local marketing strategies in line with corporate and regional guidelines to maintain the company's image, reputation and to increase company brand awareness and sales.

Key Job Responsibilities:

  • In cooperation with the Head of Sales, develop and implement marketing strategies, action plans, budgets and resources by understanding market needs and practices in order to secure strong brand and product positioning in the local market.
  • The position is responsible for developing, establishing and supporting the implementation of the regional Segment Marketing strategy in the local market to deliver on both growth and profitability targets in line with overall segment strategy.
  • Manage marketing activities to promote the company with architects, developers, designers, big shipyards and related clients.
  • Initiate and follow up on marketing activities such as conducting market research, overseeing product development and design, launching new products, overseeing advertising campaigns, and monitoring sales performance.
  • May develop and implement proper pricing and product management strategies in cooperation with Head of Sales, by analysing market information about customers and competitors to increase market share over the long run while meeting the profit maximisation objectives and meeting customer satisfaction.
  • Support the Sales department by marketing activities/services and ensure that the distribution network is line with the Multicolor concept and the Performance Dealers and Distributers concept.
  • Establish close contact with regional Marketing and R&D regarding innovation and product development programs and provide marketing inputs.
  • Manage marketing budgets to ensure effective and efficient implementation of marketing activities including advertising, campaigns, launches and other activities that are needed to drive profitable sales growth.
  • Enhance company's brand image and increase market share by managing product assortment, promotion, seminars, exhibitions and other media content


Qualifications:

  • Strong marketing and product development background
  • Preferably with experience handling similar products (paints) or chemicals.
  • Passionate, has the ability to communicate to different levels
  • Aggressive in terms of pursuit of success
  • People management experience
  • Open to travel