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Marketing Manager B2B

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Marketing Manager B2B

Marketing Manager - Financial Services

Salary to £65k


Based in London - Hybrid.

Global risk consultancy is looking for a Marketing Manager to drive demand generation marketing outputs throughout the purchase funnel, focussing on tactics that create awareness, consideration and sales conversions. Candidates will be expected to develop a deep understanding of the customer, act as a service specialist, driving purchase intent and sales conversion.

You will work closely with stakeholders across the business: regional and global marketing teams, product and service heads/subject matter experts, and regional sales teams.

This is an exciting role where you can take ownership of a range of marketing actions and campaigns. You will be responsible for planning, delivering, and measuring regional marketing activities including events and lead capture/nurture campaigns which generate demand and sales.

With a focus on the UK, Ireland, and mainland Europe markets - you will deliver tailored marketing campaigns for our specific market and sector scenarios.

Plan, deliver and measure B2B regional marketing campaigns to engage clients/potential clients, raise awareness and create sales conversion.

Deliver B2B marketing campaigns that differentiate our commercial offerings and communicate the Control Risks value add.

Plan, deliver and measure regional marketing campaigns reporting on performance to support global marketing programmes and business KPIs.

Support with the development of sales enablement tools/collateral and audience targeted content to support sales/account management teams.

Identify priority industry events and deliver internal events to drive awareness and sales conversion.

Oversee in-person and virtual events end to end: event planning, event day set-up, email marketing, pre/post event data management, event logistics (attending venues as required), and event wrap-up reports.