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Marketing Manager - Europe

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Marketing Manager - Europe

  • Location:

    London

  • Sector:

    B&H FMCG

  • Job type:

    Permanent

  • Salary:

    Up to £85000.00 per annum

  • Contact:

    Gabrielle Stephenson

  • Contact email:

    gabrielle@ballandhoolahan.co.uk

  • Job ref:

    BBBH404962_1663952882

  • Published:

    over 1 year ago

  • Expiry date:

    2022-10-23

  • Startdate:

    ASAP


Marketing Manager - Europe

To £90k based on experience


Based in London or Amsterdam - Hybrid. Some travel involved.


This leader in vaping technology is looking for a Marketing Manager - Europe to strengthen and build the brand. You will be expected to develop strategic communications and execute global brand strategy. They are looking for someone who has the insight to develop a challenger brand and the ability to strike a chord with senior management to make things happen. Reporting into the Head of Marketing.

KEY ACCOUNTABILITIES

  • Develop key brand equity attributes and translate these into campaigns brand visual identity guidelines and creative assets to support the various brand projects and markets;
  • Support the development of brand DNA and core brand parameters, and act as the global brand DNA guardian in all mix execution;
  • Coordination with I&I team in terms of an insights led approach;
  • Identify, align, validate and prioritise opportunities to drive brand awareness and equity within the key markets, and coordinate plans with all other key functions to deliver against defined objectives and targets and develop brand initiatives and investment plans;
  • Play a key role in all offline and online brand marketing and campaign content e.g. packaging, social media, PR, in-store, out-of-home creative assets;
  • Play a key role in the planning process, delivering input and materials for markets on brand & portfolio to enable markets to develop business plans in line with strategy and the business objectives;
  • Develop and deliver campaign toolkits needed by markets for in-market activation of brand initiatives;
  • Monitor brand KPIs related to equity, awareness and trial, and evolve toolkits needed to optimise in-market activation;
  • Analyse more complex data sets and translate into opportunities and actions;
  • Validate plans based on consumer needs vs. commercial delivery, detailing return on investment ensuring maximum benefits and results are delivered.



SKILLS & EXPERIENCE

  • A proven marketing background in FMCG;
  • Experience working with markets;
  • Experience leading and managing global creative agencies;
  • Strong understanding of the driver within categories, demand shifts, consumer needs and pricing dynamics to identify new strategic opportunities;
  • Planning and project management skills;
  • Excellent communication, influencing and stakeholder management skills. Important to demonstrate an ability to build relationships with both internal and external stakeholders;
  • Ability to demonstrate knowledge, presence and influence in senior management meetings;
  • Excellent presentation skills and knowledge on how to prepare content to a high standard;
  • Ability to work to tight timelines and deliver;
  • Understanding of online marketing and media landscape.
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