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Performace Marketing Manager

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Performace Marketing Manager

  • Location:

    London

  • Sector:

    B&H Retail, Leisure & Hospitality

  • Job type:

    Permanent

  • Salary:

    £60000 - £68000 per annum

  • Contact:

    Clare Finkemeyer

  • Contact email:

    clare@ballandhoolahan.co.uk

  • Job ref:

    BBBH186851_1625141725

  • Published:

    29 days ago

  • Expiry date:

    2021-07-31

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Performance Marketing Manager

This is a meaty opportunity for a performance marketing manager with a strong background in brand marketing to drive the continued growth and success of key platforms and apps for this well-known and well-loved brand.

Managing 2 direct reports, you will lead the development of the category plan and marketing strategies for these platforms, with both short term and longer-term strategies to drive profitable growth, brand metrics and customer acquisition and retention.

In addition, you will be responsible for the annual media and production spend.

This is a fast moving and forward-thinking company who want to build on the importance of digitising the customer journey, making it a more tailored and personalised experience enabled by data and smart creative.

About you:

  • A background in Performance marketing in client-side role is a MUST
  • Big business experience- established working in large organisations
  • Experience leading the design of a performance making plan with a focus on driving customer acquisition and retention
  • Customer insights - understand customer segments and how to target audiences in relevant meaningful way
  • Success in developing category plans and brand/product strategies, to deliver long term growth
  • Demonstrated how marketing plans have used data and customer segments to drive business growth
  • Strategic problem solver able to lead complex, high scale business platforms and promotional activity
  • Delivered business results via engaging creative across all media channels
  • Experience in media planning and execution - Lead agency partners to deliver outstanding creative TTL campaigns
  • Experience in overseeing development of ATL (inc. TV, OOH, press, radio)
  • Lead development of BTL creative to drive marketing performance via acquisition led comms (digital, PPC, CRM)
  • A great knowledge of UK/ I digital world
  • Managing and leading direct reports