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Regional Marketing and Communications Director (APAC)

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Regional Marketing and Communications Director (APAC)

  • Location:


  • Sector:

    Monroe Manufacturing & Industrial 4.0

  • Job type:


  • Salary:


  • Contact:

    Ashne Preet

  • Contact email:

  • Job ref:


  • Published:

    30 days ago

  • Expiry date:


  • Client:

    Monroe Consulting Group

Executive recruitment company Monroe Consulting Group's Industrial Division is exclusively partnered with multinational organization who is well established in the field of manufacturing.

Job summary
Responsible for building the right setup and end-to-end execution of integrated marketing & communications setup in region Asia-Pacific (both in digital and physical formats). To assure common recognition of the Company from the outside and to aid building of the Company's brand image. Global responsibility of brand owner management and it's active engagement. Ensuring marketing & communications strategy is well defined, its objectives are implemented effectively and within budgets.

Key job responsibilities include:

  • Adherence to the Company's global marketing governance and communications guidelines
  • Lead development of marketing and communications setup in Asia-Pacific
  • Define the marketing strategy in both physical and digital terms and ensure its alignment with global marketing services, segments and respective countries
  • Fully accountable to deliver on the defined objectives for marketing & communications within agreed timeline and budget
  • Lead the region Asia-Pacific and its countries on Advertising, Trade Shows, Promotions, events, giveaways, etc. requirements
  • Lead in alignment with country and MDI teams to build a repository and annual plan of marketing activities to participate in with respect to trade shows, conferences, key industry journals, industry association participations etc.
  • Define in alignment with country and MDI teams to build and execute an annual calendar of digital marketing activities and channels to target
  • Support the region Asia-Pacific and its countries in terms of right forums to market and on the content and layouts of their communication during Product launches
  • Resolve any trade mark related issues in cooperation with the segments
  • Lead development of potential customer databases to strengthen the marketing reach
  • Global responsibility of brand owner engagement in conjunction with other Company regions and HQ
  • Ensure implementation of the Corporate Identity (CI) in the region with regards to customer communication in close coordination with the Company's group marketing
  • Support any website and / or global marketing initiatives which requires regional inputs
  • Develop and keep the regional and segment presentations up to date
  • Establish Cost Transparency and reduce such cost by using synergies between regions and segments
  • Support the Segments and the global marketing teams in case of shortage of manpower in their teams

Key Job requirements include:

  • University degree in Marketing or in other relevant field. Digital marketing education / certification is required Experience (number of years)
  • Minimum 10 years of marketing & communications experience with at least 5 years hands-on experience in digital marketing. Previous brand owner management experience will be preferred but not mandatory Knowledge and skills (general, technical and soft skills)
  • Developing marketing strategy and executing the same
  • Building marketing & communications team
  • Team Player
  • Excellent communication (written and verbal) in English
  • Creative strength
  • High social competence
  • Good negotiation skills
  • Analytical competence and commercial understanding
  • Marketing Formation
  • Experience in Marketing and Communication
  • Technical understanding (IT) Other requirements (certifications, specialized training, languages and % of travel requirements)
  • Excellent command of both oral and written local language and English are required
  • Good command of both oral and written additional language is beneficial
  • Digital marketing certification or significant hands-on experience
  • Up-to 33% travel mostly within Asia-Pacific - Willing to travel