Executive Search Firm Monroe Consulting Group Philippines is recruiting on behalf of a multinational Medical Device company. Our respected client is seeking a Segment Marketing Lead experienced in life science. S/he will work closely with Regional Segment Leads & Country Leader and play a strategic role in developing impactful marketing strategy that is aligned to the regional strategy. The job is based in Taguig City, Philippines.
Key job responsibilities include:
Translate regional marketing strategy into country specific strategy (e.g., product launches, marketing campaigns, customer campaigns, solution concepts, etc.) with a focus on customer needs and packaging complementary products as holistic solutions
Lead and execute intra segment marketing initiatives and programmes
Manage the brand amongst external stakeholders and ensure differentiation against competition
Work collaboratively with the SEA Marketing Manager to develop and implement best practices in brand marketing and product development
Drive regular analytics and insights into the local market and customers
Conduct competitive research
Provide input on allocation / deployment of clinical resources
Develop strategic relationships with high value stakeholders / interdependent teams (e.g., Regional Marketing Counterparts)
Lead and manage dependencies with interdependent team functions
Key job requirements include:
Bachelor's Degree
Experienced in marketing strategy planning through to execution and leading teams in the Medical Devices industry
At least 5 years of experience in healthcare and at least 3 years in pharmaceutical marketing
Team player, strategic thinker, good analytical skills
Good interpersonal and communication skills
Must be willing to do field work at least 2x a month
