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Senior Analytics Manager

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Senior Analytics Manager

  • Location:

    London

  • Sector:

    B&H Retail, Leisure & Hospitality

  • Job type:

    Permanent

  • Salary:

    Up to £55000.00 per annum

  • Contact:

    Joanna Jennings

  • Contact email:

    joanna@ballandhoolahan.co.uk

  • Job ref:

    BBBH188458_1642087318

  • Published:

    4 days ago

  • Expiry date:

    2022-02-12

  • Client:

    Ball and Hoolahan

Senior Analytics Manager

Portsmouth, hybrid working

Salary circa £55,000

Looking for a Senior Analytics Manager who will be responsible for defining the direction of marketing analytics and insight for this online sports company.

The role will lead the group analytics and insight function to set the direction for audience understanding, customer insight and rigorous measurement and reporting. This role will be a peer to our Growth, Digital and CRM departments and will work hand in hand with the wider Marketing team to realise their strategy and plan. The Senior Analytics Manager is a member of the Customer & Growth team.

Key Job Accountabilities:

  • Run the insights' function, including data (requirements for tracking, insight and execution) via the analytics function within this team
  • Deploy marketing reporting and tracking to the business
  • Provide leadership to the insights and analytics team to ensure we're delivering the 'so what' to the business
  • Definition of attribution approach and working with in-house or agency support to realise
  • Own the Marketing data tech stack to ensure data accuracy and transparency

Looking for a minimum of 8 years' experience in customer research and analytics and experience with:

  • Google Tag Manager and/or other tag management platforms
  • Familiar with building data layers
  • Working with digital marketing and user experience teams
  • Ability to troubleshoot code implementations