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Senior Brand Manager

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Senior Brand Manager

  • Location:

    Ho Chi Minh City

  • Sector:

    Monroe Cosmetic & Fashion

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Iris

  • Contact email:

    chi.dang@monroeconsulting.vn

  • Job ref:

    BBBH410045_1671179778

  • Published:

    about 2 months ago

  • Expiry date:

    2023-03-16

  • Client:

    Monroe Consulting Group

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of a global corporation in the FMCG/Retail industry.

Our client is seeking for a Senior Brand Manager with a strong marketing background in planning & deploying Marketing strategy to leverage consumer engagement and achieve brand objectives.

Job Responsibilities:

  • Manage and develop P&L and driving market growth
  • Maintain brand public image through the implementation of marketing initiatives
  • Oversee social media accounts and ensure brand consistency
  • Manage and training subordinates & stakeholder management on the implementation of GTM and campaigns across channels
  • Analyze trends in customer spending behaviors
  • Analyze competitive benchmarking & uniqueness of brand products in the market
  • Allocate marketing budget and ensuring budget planning for marketing in line with brand budget
  • Establish relationships with influencers, advertising agencies, media outlets, etc.

Job Requirements:

  • Bachelor's degree in Marketing and Communication with at least 3-5 years relevant experience.
  • Experience in all aspect of Brand Management (marketing, sales, merchandizing, public relations, etc.)
  • Highly organized, creative, detail-oriented with critical thinking and quick adaptability in a fast-moving environment
  • Ability to create afresh, effective, and measurable Marketing initiatives
  • Strong leadership skills including leading, inspiring, and coaching direct reports; build collaborative relationships with stakeholders
  • Fluent in English & Vietnamese