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Senior Brand Manager

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Senior Brand Manager

  • Location:

    London

  • Sector:

    B&H FMCG

  • Job type:

    Permanent

  • Salary:

    Up to £55000.00 per annum

  • Contact:

    Sarah Goodway

  • Contact email:

    sarah@ballandhoolahan.co.uk

  • Job ref:

    BBBH411092_1673543047

  • Published:

    15 days ago

  • Expiry date:

    2023-02-09

  • Client:

    Ball and Hoolahan


Senior Brand Manager - FMCG/Healthcare/Personal Care
£55,000 + bens


Based London/hybrid working

If you're looking for the next move in your FMCG brand management career, our client is offering an exciting and challenging role.
Working for one of the largest brands in their portfolio, big plans are afoot for this well-loved personal care and healthcare brand.
Our client is a global business with its portfolio of brands represented in Europe, US and Asia pacific. They are looking for a talented, driven and commercially savvy brand marketer to join the team.

Key Responsibilities include:

  • Lead the development of creative strategic brand plans: deep understanding of consumer needs and habits within your brand's category leading to actionable insights

  • Develop annual brand plans that will deliver the strategies and objectives with a robust programme of activities. Create the plan with partner agencies functions and align key stakeholders to support them.

  • Pricing strategy, price elasticity analysis and econometric modelling to inform strategy decisions

  • Brand and category performance analysis

  • P&L responsibility and on-going monitoring of the impact of decisions and actions on brand profitability

  • Look for opportunities and make recommendations to ensure brands meet or exceed target

  • Tight budget management ensuring timely recommendations and accurate allocation, monitoring and control

  • Work with the NPD and R&D in developing and maintain the innovation funnel and the identification of new product concepts that address commercial opportunities for your brand in your markets

  • Lead development work with the technical team, write inspirational NPD briefs and give clear guidance through stage gate process to move from ideas to concepts to final product

  • Organise and manage consumer research and market testing of both new products and communications

  • Develop new packing with design agencies and technical

  • With line manager, build powerful communications, across all disciplines, that deliver short term targets and long-term brand building

  • Create inspiring briefs for the creative and media agencies

  • Work closely with the agencies to create communications ideas that drive the desired brand objectives founded on key consumer insights

  • Create the plan and execute across the relevant media channels to ensure we connect effectively and efficiently with our consumers

  • Manage marketing and communication agencies on a day to day basis to ensure work is delivered on time and on budget

  • Work closely with Sales and Customer Marketing to drive synergy across all channels to maximise ROI and ensure timely communication to stakeholders and customers

  • Provide market data and brand data to sales force and distributors to support sales presentations

  • Identify sales promotion opportunities with Sales and Trade Marketing and oversee promotion introductions.

  • Organise and manage consumer research and market testing of communications/activities as required

  • Ensure the integrity of the brand is maintained as it is rolled out to new markets through consistency in presentation of packaging and POS materials

  • Develop artwork, adapting for local market needs whilst retaining core mandatory equities and elements

  • Advise on in market generated marketing and promotional materials

  • Seek and be open to learning from other markets that can be applied across the product range and across all markets.


You will need extensive experience in FMCG, preferably from a health or OTC background.

In addition, you will have significant experience of campaign development across ATL, BTL, digital and social

You will already have experience at SBM level.

Please get in touch and let me know why you would be a good fit.