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Senior CRM & Loyalty Manager

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Senior CRM & Loyalty Manager

  • Location:

    London, England

  • Sector:

    B&H Digital, B&H Retail, Leisure & Hospitality

  • Job type:

    Temporary & Contract

  • Salary:

    Up to £215 per day

  • Contact:

    Joanna Jennings

  • Contact email:

  • Job ref:


  • Published:

    21 days ago

  • Expiry date:


  • Startdate:


  • Client:

    Ball and Hoolahan

Senior CRM and Loyalty Manager

3 Month Contract - £215 per day


A large online fashion and beauty retailer are looking for a freelancer to join their Marketing and Digital team for an initial period of 3 months with potential for this to be extended.

As a Senior CRM & Loyalty Manger you will be responsible for the delivery of the retention and acquisition strategy across CRM channels.


  • Create, implement, and manage overall CRM and loyalty/retention strategy
  • Define, implement, manage, and optimise customer contact strategy within a framework of intelligent segmentation and across existing and new communication channels
  • Define and agree relevant CRM and loyalty/retention KPIs with Group Marketing Manager and key stakeholders
  • Work closely with the Business Insights & Analytics team to define audience segmentation and customer lifecycle management within the business, create and manage relevant CRM and loyalty/retention reporting.
  • Plan and manage relaunch and expansion of loyalty programme.
  • Responsible for the email marketing process, including end-to-end management & co-ordination from planning to briefing Design & Content teams, through to email build, and sending using ESP.

Must have:

  • Excellent understanding of CRM marketing & technology, best practice, GDPR regulations.
  • Proven experience owning email marketing and segmentation plans, including the end-to-end co-ordination and execution.
  • Prior experience managing a large-scale CRM platform, loyalty programme, preferably within fashion or beauty retail.
  • Ability to hit the ground running and work in a fast-paced environment, with a very high attention to detail and excellent communication skills.