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Senior Customer Relationship Management (CRM) Executive

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Senior Customer Relationship Management (CRM) Executive

  • Location:

    Kuala Lumpur

  • Sector:

    Monroe Consumer

  • Job type:

    Permanent

  • Salary:

    RM48000 - RM66000 per annum + company bonus + allowance + benefits

  • Contact:

    Sri Ramany Pragatheswara Tapasvy

  • Contact email:

    praga@monroeconsulting.com.my

  • Job ref:

    BBBH400147_1658215939

  • Published:

    27 days ago

  • Expiry date:

    2022-09-17

  • Startdate:

    ASAP

  • Client:

    Monroe Consulting Group

Executive recruitment company Monroe Consulting Group Malaysia's Consumer Goods Division is recruiting on behalf of a French luxury personal care brand. Our esteemed clients has been established for over half century specializing in a wide range of cosmetics, personal care and skincare products.

As business growth and expansion continues, our respected client is seeking an ambitious professional for the role as a Senior Customer Relationship Management (CRM) Executive. The opportunity is based in Kuala Lumpur, Malaysia.

Job Responsibilities:

  • Manage brand programs, promotional campaigns, in-store activities such as planning, preparation, execution and inventory allocation & tracking of reward redemption.
  • Handle all enquiries from field staff related to CRM activities, brand programs, mechanics, points, etc.
  • Maintenance of membership profiles, loyalty points and transactional accuracies.
  • Extraction & preparation of database and prospects for CRM, product and e-commerce campaigns activations.
  • Segment and optimize the database to maximize lifetime value of CRM members with advance customer segmentation and retention programs/ activities across all channels, supporting marketing & sales activities.
  • Preparation of CRM reports, pre & post campaigns reports, KPI reports.
  • Work with the agencies and setup workflows for upcoming email & SMS marketing campaigns.
  • To assist CRM Manager ensuring the investment are in line with budgetary recommendation
  • Assist CRM Manager to define and develop the retention strategy, roadmap and budget that will achieve targets and KPIs.
  • Collaborate with cross-functional teams to dispense information required to effective marketing campaign with deep understanding of the brand consumer consumption pattern as well as insights based on company's member analytics
  • Conduct post-CRM communications analysis to review effectiveness and recommend areas for improvements and reinforce best practices in delivering positive members engagement omnichannel customer journey.
  • Monitor and update competitors' reward programs.

Job Requirements:

  • Bachelor Degree qualification in any discipline
  • Highly numerate with excellent proficiency in Microsoft Excel
  • Good communication skills
  • Good command of spoken and written English and Bahasa Melayu is a MUST
  • Team player
  • Result-driven, able to meet datelines
  • Comfortable working in a fast-paced environment
  • Highly operational and entrepreneurial role, the candidate should be tenacious and have a hands-on approach to business