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Senior Loyalty Insights Analyst

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Senior Loyalty Insights Analyst

  • Location:

    London

  • Sector:

    B&H Digital, B&H Professional Services

  • Job type:

    Permanent

  • Salary:

    £45000.00 - £50000.00 per annum + bonus

  • Contact:

    Danielle Lavin

  • Contact email:

    danielle@ballandhoolahan.co.uk

  • Job ref:

    BBBH188229_1635788177

  • Published:

    about 1 month ago

  • Expiry date:

    2021-12-01

  • Startdate:

    ASAP

  • Senior Loyalty Insights Analyst
  • Financial Services/FinTech
  • up to £50k + bonus
  • London

Our client - a market leading payment platform, seeks a Senior Loyalty Insights Analyst to support their Loyalty Proposition team in the analysis and on-going management of their loyalty programmes. You will be helping to ensure a data driven, insight led approach is taken to identifying growth opportunities, increasing customer engagement and improving customer retention. Responsibilities will include:

  • Tracking and reporting on the ongoing management and overall health of the loyalty programme
  • Undertaking actionable data analysis
  • Collaborating with Customer Insights team to devise CRM strategies and event driven/tactical campaigns and ensure these work with all lifecycle communications and across all touch points
  • Utilise predictive modelling, machine learning and segmentation to develop multi-variate solutions to understand customer data
  • Help improve performance and maximise revenue/longevity/satisfaction of high value/VIP customer base
  • Stakeholder management

Technical Skills:

  • Ability to demonstrate the application of data insights into CRM strategy and influence key decision makers
  • Experience of working across different technologies/tools and able to work with large data sets
  • Hands on experience of writing complex queries in SQL
  • Advanced Excel skills
  • Experience of business intelligence and visualisation tools such as Tableau and OBI; and data mining tools like R, Python and SPSS Modeler

If you are an analyst who is passionate about maximising lifetime value for international customers, with experience of working on a loyalty programme or other customer engagement/lifecycle programme and you are looking to make a real business impact, then get in touch now!!