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Trade Marketing Activation Manager

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Trade Marketing Activation Manager

  • Location:

    London

  • Sector:

    LMA Marketing UK

  • Job type:

    Permanent

  • Salary:

    Up to £40000 per annum

  • Contact:

    Fiona Sands

  • Contact email:

    Fiona.sands@lmarecruitment.co.uk

  • Job ref:

    BBBH430812_169720563_1698834041

  • Published:

    about 1 month ago

  • Expiry date:

    2023-12-01

  • Startdate:

    ASAP

  • Client:

    LMA

Looking for an experienced trade / on premise Trade Activation Marketing with an understanding of influencer marketing. Are you eager to learn, want to make your mark and be part of an exciting and growing spirits brand?

In partnership with the Senior Trade Marketing Manager, On-Trade Trade Marketing Manager, Brand Marketing and Sales Team, you'll support the development and implementation of the annual trade marketing plans for the premium portfolio with a laser focus on prestige on-trade.

  • Develop and implement POS & trade assets. Establish, secure and execute trade events.
  • Be the brand guardian across the portfolio with a focus on super premium spirits
  • Develop and implement a variety of brand activations including brand in hand sampling, visibility, education and launch events
  • Support with the execution of partnerships including customer agreements and seek out further partnership opportunities in due course
  • Manage local marketing agencies, write clear briefs and developing compelling activations to support execution of the plan
  • Have a good understanding of the UK consumer and customer as well as insightful knowledge of the on-trade / RTM channels and an understanding and 'feel' for luxury